Whether you're a graphic designer, illustrator or photographer, getting your name to the right people and getting noticed is difficult and can be intimidating. Should you have a blog? Email Newsletter? Do you have to do cold calling? Should you advertise? Join all the trade groups you can find? There’s no right way, no perfect configuration of marketing tools. But in this live webinar session, Ilise Benun teaches you how to create a well-oiled marketing machine that targets the clients you want to work with and includes the most effective (and least expensive) marketing tools for creative professionals.
Attendees will learn:
Who should you be marketing to?
How to break your marketing plan down into small, actionable steps
Which marketing tools are most effective and most cost-effective
What is the most important aspect of marketing your services
How to put your marketing on auto-pilot
Ilise Benun is the founder of Marketing Mentor, as well as an author and national speaker. She started her Hoboken, NJ-based consulting firm in 1988 and has been self-employed for all but 3 years of her working life. Through Marketing Mentor, Benun consults with creative professionals of all types on their business development, providing guidance, accountability, momentum, encouragement, brainstorming and much more. She has worked with over 500 clients since she initiated the Marketing Mentor program in 2003.
She is the co-founder of the Creative Freelancer Conference, presented with HOW Magazine/F&W Media (the next in Chicago, June 23-25, 2011), and is the author of 7 books, including the forthcoming “The Creative Professional’s Guide to Money” (HOW Books, 2011), “The Designer’s Guide to Marketing and Pricing (HOW Books, Spring 2008), “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive” (Career Press 2006), “The Art of Self Promotion” (2007) "Self-Promotion Online" and "Designing Web Sites for Every Audience" (HOW Design Books). She also co-authored “Public Relations for Dummies, 2nd Edition” (Wiley, 2006) with Eric Yaverbaum and Bob Bly.
Her work has been featured in national publications such as Inc. Magazine, Nation’s Business, Self, Essence, Crains New York Business, Dynamic Graphics, IQ (a Cisco Systems magazine) and Working Woman, The New York Times, Toronto Globe and Mail, The Washington Post, The Denver Post and more.
Benun has conducted workshops and given presentations for national and international trade organizations, including the Registered Graphic Designers of Ontario, HOW Design Conference, Graphic Artists Guild (several local chapters), AIGA (several chapters), NJ Creatives, NY Designs - a program of LaGuardia Community College/CUNY, the NYU Entrepreneurship Summit, Editorial Freelancers Association, WorldWIT (Women in Technology), American Marketing Association (several local chapters), International Association of Business Leaders, American Consultants League, Business Marketing Association, the National Association of Women Business Owners (several local chapters), the Family Business Council, AIGA (several local chapters), the Usability Professionals Association (several local chapters), NY Public Library, the 92nd St. Y and many ad clubs around the country. She has a B.A. in Spanish from Tufts University.