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Financial Post: Crowdsourcing
Julia Johnson at the Financial Post explores the temptations pitfalls and perils of participating in crowdsourcing, with comments from Adrian Jean CGD, President of the GDC. Subplot Design, a highly respected firm and strong supporter GDC membership, was asked to share their experiences building lasting business relationships with clients as an alternative to crowdsourcing, and to illustrate the immense value for businesses working with a dedicated professional or design firm brings.
Read the article online here and then post your thoughts below.
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Interesting article. In my opinion, the lower initial cost of developing a logo through crowdsourcing leaves the small business without the true benefit of a real branding package, which will cost the small business owner much more over time than a branding package would have initially. Small business people need to educate themselves about the true costs of design, and how lacking a design strategy can impact their bottom line when developing marketing collateral and other brand specific items.
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