THE OVERVIEW //
BARE, a diving company located in Vancouver BC, has a long history of high end design and inovation. A company with a 38 year history of manufacturing products for recreational, commercial, and military applications, BARE’s success has been driven by class-leading design, the application of advanced materials, use of proven technologies and extensive research and testing. BARE is a subsidiary of Helsinki-based Amer Sports Corporation with sister brands Wilson, Atomic, Precor, Salomon, Mavic and Arc’teryx
THE BRIEF //
For the launch of the revolutionary SB SYSTEM we needed to develop a website that provides an immersive experience. It must reflect the BARE brand attributes and showcase the design, innovation and technology united in the creation of an entirely new, revolutionary, diving system.
THE SOLUTION //
The result, a collaboration of the design skills of COBER and the website production and development capabilities of E-Cubed Media. The site is an exploration of the components and features of the SB SYSTEM layers that serve as the foundational concept for site navigation. Users are able to explore the features of each of the 3 layers as well as gain insight into the design process that BARE + BMW Design Works went through that resulted in this remarkable diving system.
COBER // CreativeAgency