NINTENDO Wii CAMPAIGN
The Challenge Produce a multi-phase campaign for longtime client Nintendo of Canada to launch Wii as a radical new product and industry frontrunner that completely changes the way video games are played.
The Approach A modern white colour scheme and clean imagery mirrored the product itself and set the Wii campaign apart. Stylized motion lines were highly effective in demonstrating the unique action, game-play, and function of the Wii controller.
The Results The Wii launch campaign far exceeded expectations and not only attracted veteran gamers but also captured the highly sought new gamer market. The campaign was an absolute hit with product demand continuing to surpass supply long after the initial holiday season launch.
Design is a powerful communication tool. In an increasingly cluttered marketplace, businesses and organizations grapple with how best to communicate their presence every day. For over two decades, Fleming Creative Group has worked with clients across diverse sectors to help tell their stories through design.
We are an award-winning full-service design agency specializing in multi-component campaigns that deliver integrated and effective communication pieces. Our integrated approach means applying our extensive design experience and technical capabilities to the ever-increasing ways in which information is delivered. Our strength is campaigns with multiple pieces across various mediums that work together to create a cohesive identity, whether for a company, a brand or a product.
Our integrated, multi-platform approach is possible because of our three divisions that offer expertise in select areas. Fleming Design oversees corporate branding, identity packages, POP, packaging, and tradeshow collateral. Switch Interactive is our interactive entertainment division which has developed a reputation for entertainment-based projects ranging from advergames and microsites to film titles and touchscreen presentations. Design for Real Estate delivers print, interactive, and environmental design services tailored to the needs of real estate developers, builders, and marketers. Together, these three divisions comprise Fleming Creative Group and contribute a wealth of diverse talents and industry knowledge to every project.
Fleming Creative Group is an experienced and talented team with fresh, innovative approaches to design. We deliver campaigns that hit the mark with stellar creative, no matter what the medium. If you’re looking for creative communication solutions, talk to us about your next project or campaign.
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