Design: The Killer App for Your Business?
Move over MBA, the MFA has arrived

No less an authority than the Harvard Business Review suggested that the Master of Fine Arts (MFA) degree is the new MBA.

"We are on the cusp of a design revolution in business" wrote Dean Roger Martin, Rotman School of Management, Canada. "Competing is no longer about creating dominance in scale-intensive industries, it's about producing elegant, refined products and services in imagination-intensive industries. As a result, business people don't just need to understand designers better - they need to become designers".

More businesses recognize the importance of high-quality design to their bottom-line. And business leaders are responding.

Learn more by reading this article from Rotman Management, the magazine published by the University of Toronto's Rotman School of Management: click here.

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