This report by Karen Hodgson (GDC VI Affiliate Member) describes the results of a qualitative regional survey of graphic design practice business skills. Specifically, the author collected information from practitioners about studio business survival skills, interpersonal skills, and workplace behaviours and attitudes that are valued by the practitioners.
Fifty two experienced Canadian graphic design practitioners working primarily in B.C. were surveyed using an online questionnaire. This resulted in dense and candid commentary on the subject.
Based on the survey, common business survival themes and skills emerge. A rich set of business behaviours and attitudes needed to work as a graphic designer are reported. Perhaps surprisingly, the survey respondents value traditional and conscientious, workplace behaviours. The data also suggest that new designers may be inadequately prepared for the business tasks and behaviours of graphic design practice when they enter the field. The implications for better graphic design education in basic business skills and behaviours are noted.
Study Demonstrates Canadian Businesses Using Design Increase Success, Reduce Risk
Business Survival Skills and Behaviours
1996 Report on the state of Canada's design sector by the National Design Alliance
from the British Design Council
Are you being paid what you're worth?
How better design can add value to your businesses
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Graphic designers help to achieve communication goals...
Simplifying the complex
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