Graphic design involves effective visualisation of communication concepts, primarily in print and electronic media (including interface design), in the context of business and technology, socio-political, cultural and educational environments, in transmitting government and institutional aims and services, and in visually explaining and exploring medical and scientific data and processes. Clients usually determine project aims.

Graphic designers help to achieve communication goals by analysing, structuring, planning and creating images and text to enhance visual communication for specific purposes. They often act as consultants.