Everybody’s heard of personas, and many have tried them (with more or less success). Tamara Adlin will talk about the things that make persona efforts work, and the things that are all but guaranteed to derail any persona project. There are some surprises you might not expect…for example, Tamara doesn’t think you need a lot of data to create really effective personas (gasp!). Come hear all about this myth, and helpful rules you’ll be able to use right away in your own user-centered design projects.

REGISTER NOW!

When?

Tuesday, May 18, 2010

6:30 to 7:00 pm: registration, networking, and light refreshments

7:00 to 8:30: presentation
8:30 to 9:00: networking

Where?

Downtown YWCA Fitness Building, 4th floor
535 Hornby St., Vancouver, BC

Cost

- STC Canada West Coast chapter members: FREE

- Non-members who are students in a technical writing program: $5

- Other non-members: $15 to pre-register online, or $20 at the door.

Light refreshments will be served.

About the Presenter

Tamara Adlin is the president of adlin, inc., a very small consulting group in Seattle. She started adlin, inc., to try to ‘do it the right way’ when it comes to product and site design. Her focus is on…focus! She believes that teams who can develop and stick with a crystal-clear focus on their users are in the best position to create really great products. She co-authored The Persona Lifecycle: Keeping People in Mind Throughout Product Design with Microsoftie John Pruitt. Previously, Tamara co-founded Fell Swoop, and she was a Customer Experience Specialist at Amazon.com, and before that she did user experience work at a series of startups. She has a Master’s Degree in Technical Communication from the University of Washington, and has always been fascinated with the problem of getting lots of people from different teams to communicate and work well together.

Questions?
Email .