History has shown that society has always loved dogs, but in recent years, research indicates that society’s love of dogs is spreading at an accelerated rate. The fact is, this surge in society’s dog-centricity may reflect a definitive change in the cultural landscape. A new definition of family is evidently emerging, and the family dog–now more than ever–is positioned at the centre of family life. This research project tracks dogs through their representation in print advertising as a reflection of their changing roles within society while, at the same time, illuminating our evolving perceptions of family and our own human needs. Your keen sense of design and advertising savvy would help provide valuable insight on this subject.

The survey takes approximately 15 minutes to complete and is filled with a variety of advertising samples for your enjoyment. Thank you for taking part and ensuring this project has not gone completely to the dogs!

To take part in this survey click here.

Born in Kilmarnock, Ayrshire, Scotland, Hugh Noble passed away peacefully but much too soon at the age of 62. He is survived by his wife Ann of 40 years; loving sons Ivan and Adam; brother Dave; and devoted Papa to Taylor and Megan. Hugh will be remembered by family and friends as an inspiration who gave hope and love to many. Hugh and Ann also gave significantly to the national design community, setting up the GDC National office in Ottawa in 1994-95 that thrives today because of their work and dedication.

The family would appreciate donations in lieu of flowers to Angel Flight of British Columbia - PO Box 2623, Sidney, BC V8L 4C1 or www.angelflight.ca. Hugh's family would like to thank the doctors, nurses and staff at the Victoria Cancer Clinic. They would also like to thank the caring ICU staff of Vancouver and Victoria General Hospitals, and the Royal Jubilee Hospice.

On a personal note, I had the opportunity to get to know Hugh over the last couple of years due to his failing health. He was a wonderful man and I enjoyed our conversations. He was a passionate designer and couldn't wait to settle in to his new studio and design again. Hugh will be very missed by the GDC community both locally and nationally.

Kirsty Armstrong MGDC
Past President
Vancouver Island Chapter
Society of Graphic Designers of Canada (GDC)
Société des designers graphiques du Canada

Images as you imagine them.
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