Strategic planning is the backbone of a successful business. Knowing where you want to go and having a plan to get there is fundamental to success.
The strategic plan is the starting point for marketing communications, including websites and social media strategies. Being clear about mission, target clientele and value proposition makes it easier to present and promote your business.
Find out how to build a strategic plan for your own business, or how to support your clients through creating a strategic plan that can be the foundation for a creative campaign. Susan will show you some helpful tools for planning a marketing campaign to multiple target markets, and how to use a SWOT analysis to identify areas of weakness and strength in your business.
Susan Low (@DirectisConsult) is a strategic planning consultant and facilitator. Her company, Directis Consulting, recently celebrated its 7th anniversary by launching a new website and rolling out a new seminar series. Susan helps entrepreneurs chart their course for business growth using innovative visual planning tools.
When?
Friday October 22nd, 2010
7:00 to 8:30pm
Where?
UVIC Social Sciences and Math Building Room A102
Victoria, BC Canada
Cost?
GDC Members: FREE
Guests: $30
Student Guests: $10
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- October 06 12:00 pm - 7:00 pmLocation: Crystal Garden, 713 Douglas St.The GDC VI will be attending the 2010 Business Services Show once again this year!
- October 15 7:00 pm - 10:00 pmLocation: Dales Gallery 537 Fisgard Street, Victoria BCA casual social night for creative professionals featuring a design exhibit of the 2010 Design Degree grads from Vancouver Island University.
- October 22 7:00 pm - 8:30 pmLocation: UVIC Social Sciences and Math Building Room A102GDC VI Presents: Susan Low
Strategic planning is the backbone of a successful business. Knowing where you want to go and having a plan to get there is fundamental to success.
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