The United Way Dinner Date's purpose is to honour deserving people of the community. The 2008 guests of honour, Les and Irene Dubé, are known for their strong family values, generous community support and philanthropic leadership. This design concept portrays how the Dubés are helping seed the community to grow and become better. It focuses on how these seeds are being spread throughout the community. The piece has a bright, cheerful and positive message, tone and feel to it. This warm look is meant to represent the strong family oriented side of the Dubés. Also, it presents the idea of a free and happy future full of possibilities. It is a clean design which leaves a welcoming impression of modern sophistication. The imagery creates an interesting visual flow that continues throughout the piece as it unfolds. This flow is tied into the typography creating an easily read piece with a definitive message which represents and honours the Dubés as the innovative and generous visionaries they are.