PM's Staff Fussed Over New Design With Few Results

Crowdsourcing design is cheap, but is it good for your brand?

This is a slightly edited version of what I had written in response to a post titled Thinking Out Loud About Pro Bono, posted by Marie-Aline Oliver on the GDC listserv, on November 11, 2010. To my surprise, and judging by the on and off-line responses it generated, it appears this is a very important issue for designers everywhere, especially younger designers.