It seems every other week, a web designer tells me the jig is up, my days as a print designer are numbered. Didn't you hear? About this thing called the internets? It's going to make print design obsolete. Some days, amid facebook and twitter and the increasing amount of time I spend online, I worry they're right.

The entrepreneur who picks a logo off the shelf to use, solely because it appeals to himself or herself, is more likely to fail in business than the entrepreneur that engages in a full design process. This isn't just because self-reflection can sometimes be a smokey mirror. A full design process can be defined many ways, but for this post, lets say it is is one with research, symmetrical communication between the organization and its stakeholders, and sound design thinking with evaluation. Designers know the value of the design - but how can this value be articulated and understood by those outside of the industry? How do you define the value of design?

How do you balance the sit-at-desk nature of design work with the need for physical activity in your day-to-day life? Personally, I go for walks at lunch, and sometimes I'll do the 4 kilometer walk home. If I'm lucky, I'll get some tennis in - but there doesn't seem to be a lot of time for that...

The focus of this post is the metamorphosis of a few industries that have gone under the unforgiving microscope of the internet: how would their business model succeed when the physics of their media shifted? What role does design have when entire industries lose their footing and have to re-establish themselves?