It was 1966 and debate was raging over the name of Canada's design association. We had been founded 10 years earlier as the Society of Typographic Designers of Canada. The founding members were designers, art directors and commercial artists who focused on typography and design, rather than the "shmaltzy" ad side of the fast-growing industry and profession. Their reputation and influence had expanded rapidly, especially through the ground-breaking work of design pioneers like Allan Fleming and his corporate identity work for CN (see photo above) as well as other designers like Chris Yaneff, Burton Kramer, Stuart Ash, Fritz Gottschalk, and many many others (see GDC Fellows!). TDC members were no longer just artists and production people hidden away in the backroom studios, they were actively contributing in the boardrooms of major Canadian industry and helping to shape and mould the new corporate Canada leading up to the country's coming of age known as Expo '67.