The strategic plan is the starting point for marketing communications, including websites and social media strategies. Being clear about mission, target clientele and value proposition makes it easier to present and promote your business.

Find out how to build a strategic plan for your own business, or how to support your clients through creating a strategic plan that can be the foundation for a creative campaign. Susan will show you some helpful tools for planning a marketing campaign to multiple target markets, and how to use a SWOT analysis to identify areas of weakness and strength in your business.

Susan Low (@DirectisConsult) is a strategic planning consultant and facilitator. Her company, Directis Consulting, recently celebrated its 7th anniversary by launching a new website and rolling out a new seminar series. Susan helps entrepreneurs chart their course for business growth using innovative visual planning tools.

When?

Friday October 22nd, 2010

7:00 to 8:30pm

Where?

UVIC Social Sciences and Math Building Room A102
Victoria, BC Canada

Cost?

GDC Members: FREE

Guests: $30

Student Guests: $10