In the summer of 2007 I had an internship with BC Transit in Victoria. One of my tasks was to create a distinctive and adaptable ad campaign that would improve public opinion of the bus. BC Transit wanted to promote the environmental friendliness of public transit. For this project I designed print materials, vinyl banners, tv ads, tshirts and temporary tattoos. The campaign was recognized by the Canadian Urban Transit Association and became Canada's national green transit campaign. It was subsequently implemented by local designers in many urban centres. Design and initial implementation by K Blank. Art direction by Anita Wasiuta and Joan Cahill. Copywriting by Tara Steigenberger and Anita Wasiuta. Copyright 2007 BC Transit.