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 Tella Brochure
design requirements Paprika was mandated to create a series of communication tools to establish the brand Tella in the high-end furniture industry. The fi rst print was a corporate brochure to promote Tella as one of the most exclusive taylor-made furniture makers in North America. We didn’t have enough to show because the company doesn’t produce any Home collections. Even though Tella owns a very high reputation among designers and architects. design solution We created a booklet more than a regular corporate brochure. We wanted to inspire more than just present actual realizations of the company. We wanted people to trust Tella and consider this unique company as an eventual collaborator in the development of their projects. |
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Souvenirs Catalogue
design solution Informative publication to promote the different archive associations throughout Canada. Their collections are available online for the public’s viewing pleasure. Twenty associations all together. |
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Women and War Poster
design solution Poster to promote Women’s History Month, illustrating the role of woman in war. When thinking of our veterans, the image that comes to mind is most often that of a man. Women played an essential role in all of the armed confl icts in which Canada took part. 2005 has been proclaimed the Year of the Veteran, this poster helps to illustrate that behind every courageous man is an equally courageous woman. |
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Fiber—The Beast in Me Editorial
design requirements This was the centerpiece of a campaign which included a website, viral invitations, postcards, a launch event and a subscription system for notifi cation and ordering. It was created to appeal to a design-conscious audience, including creative directors, designers, corporate communications specialists, printers and print production specifi ers. By doing so, it highlighted the products of Fiber’s partners, respectively a marketing and communications fi rm, a paper manufacturer and a printer. design solution The outcome is a big, powerful piece with substantial impact. The ambition was that people would want to frame the piece, particularly the poster-like front page. To accomplish this we used recognizable artists as the focus of each issue. In this case, we featured the internationally-renowned illustrator Anita Kunz, whose work appears regularly on the covers of publications such as the New Yorker and Rolling Stone. Fiber’s enormous size allowed the fi nest details of her work to shine, while showcasing the work of Fiber’s three partners and their respective products. |
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Baronet 2003–2004
Environmental
design requirements Baronet is a high-end furniture manufacturer known for superb craftsmanship and distinctive design. To mark 60 proud years in the furniture business, Baronet wanted to use the Highpoint Spring Show to promote its new collections, while showcasing the Baronet brand name and high manufacturing standards in an original way. Paprika was hired for environmental design of the whole showroom. design solution Paprika’s concept used actual Baronet furniture, which we turned into virtual display stands—painted in red lacquer, or fi tted with specially designed and mounted mdf lacquered modules. These furniture items worked strikingly as spot displays, arranged throughout the Baronet showroom area. |
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Baronet 2005–2006 Environmental
design requirements Baronet is a high-end furniture manufacturer known for superb craftsmanship and distinctive design. Over the last 2 years, we had to realize that the furniture industry was threatened (low-quality copies made in China and other Asian countries, transportation cost increase, the position of the Canadian dollar, etc.). Paprika was hired for environmental design of the Fall 2005 showroom. design solution Because of the whole industry situation, we strongly believe that it was more important than ever to establish or push even further the notoriety of the Baronet brand. We decided to focus on the tradition and the history of the company. We created a series of illustrations inspired by the actual plan and archives document. The result is very contemporary and unique. |
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Blue Sky Conference Invitation ’04
design requirements To invite designers and people in related fi elds to attend the annual Blue Sky Conference, hosted by the gdc Manitoba Chapter. The theme of the conference “Canadian Perspectives” asked the question “What makes Canadian design unique?” (Sound familiar?) We had to communicate this theme both in the text and the visuals, and inform potential attendees of the conference details. design solution We really resisted the urge to plaster this piece with Mounties and moose wearing toques and snowshoes drinking beer in front of the hockey game. Instead, we had to remind ourselves it was about Canadian design—and even more specifi cally, Canadian Graphic Design. So the “Canadianness” was subtler and gave nods to pillars of Canadian design like the 1967 Centennial logo designed by Stuart Ash. And rather than fl exing every printing gimmick known to man, we took a typically Canadian approach and used plain old cmyk colours in their pure, unadulterated form. The approach was simple, uncluttered and used pictures of wood. Wood is very Canadian, eh? |
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École Buissonnière Year School Book 2005–2006
design requirements It is now a tradition at École Buissonnière, a private elementary school promoting creativity and arts as a way of living and learning. At the beginning of every school year, every kid receives a “Year school book.” The idea is to facilitate contacts between kids outside school. They can communicate with their friends by telephone, email, etc. design solution It is a tradition also to come up with a new idea every year. The 2005–2006 concept was developed as a game to search for faces and contact information. We created a different cover for every group inspired by the age of the children. |
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2004 Self Promotion
design requirements There was a lot of history in the making starting in August 2003 when leading printing company Transcontinental Litho Acme gave Paprika Communications the go-ahead to design a 2004 calendar. design solution Creative director Louis Gagnon and art director René Clement immediately went to work churning out ideas like there was no tomorrow … and considering the project called for 12 different themes, each with 29 to 31 visual executions, tomorrows were defi nitely in short supply. The result was a 366-page agenda that really pushed the design and photographic envelope. Both Gagnon and Clement searched high and low for examples of the roles numbers play in everyday life: in the subway, on tv, on the shelf, and in Mother Nature, as she displays her bounty in August and her relentless harvesting on tombstones in November … |
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Annual Opportunity Self Promotion
design requirements Produce a document to showcase SamataMason’s approach to investor communication design, both philosophically and tactically. design solution The book presents compelling third party evidence to demonstrate the importance of providing both quantitative and qualitative information to stakeholders in public companies, and that SamataMason is adept at doing so. |
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Periphere Advertising
design requirements Paprika was asked to design a series of magazine ads for this high-end furniture maker Periphere. The idea was to use graphic communications tools to convey a fundamental idea: “Make it beautiful.” Our goals were numerous: to establish Periphere as the hallmark of design and beauty; to create emotional and visual impact; to convey a sense of the group’s ideas and style; to highlight the group’s innovative products. design solution The big issue here was truth and harmony. The main idea was to produce a special effect by opposing the beauty of very modern furniture made of steel and fabrics and the almost-untouched nature of one of North American most beautiful sites. The ads were published in Canada as well as in the United States and Europe. |
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Nokomis Clothing Website www.nokomisclothing.ca
design requirements Specializing in limited edition and one-of-a-kind items, Nokomis sells exclusively Canadian designed and made clothing, accessories and curios. In addition to sourcing out new Canadian designers, Nokomis produces their own line of garments in their Edmonton studio. Their ever-changing selection and warm, friendly atmosphere have earned Nokomis a faithful clientele of young, educated, urban professionals. In order to attract local customers and national designers, Nokomis needed a low-maintenance vehicle to communicate this unique customer experience. A website, combined with e-mail newsletters allows Nokomis to reach their broad target audience effectively and at low cost. design solution This site is our interpretation of a visit to Nokomis, where each purchase is a unique experience. The open plan and layered abundance of visual elements encourages the user to explore each section of the site as they would each rack in the store. To create a diverse tapestry that is specifi cally Nokomis we used visual iconography of the process of making clothes while connecting ideas of Canadiana, local culture, history and diy fashion. Information chosen for the site has long-term relevance to reduce the frequency of updates. A link to the e-mail newsletter is emphasized because it is used to communicate timely information. |
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The Vacuum Website / Self Promotion www.vacuumsucks.com
design requirements We needed a memorable site to showcase our work and set us apart in the minds of our predominantly American clients. Our corporate structure is based on a hockey team, so we also wanted to address that. design solution We played the Canadian card big time—constructing our site around a hockey team—each player presents a different section when the coach puts them in. |