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 Avcorp Annual Report 2004
design requirements To communicate the efforts of the company’s management team to stabilize the company after a particularly diffi cult time in its development. design solution We used the language of the client’s industry—aeronautical engineering / aviation —and key external evidence relating to the resurgence of the aviation and air travel industries to support management’s key message. |
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GDC Annual Report 2004–2005
design requirements To deliver a message that the gdc is a truly national organization that helps defi ne and promote professional practice among its members. design solution We focused on the connectivity evidenced through the collective “voice” of the gdc—the comments, conversations and rants of members and other interested individuals expressed through the organization’s online forum. |
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Genome Canada 2003/2004 Annual Report
design requirements After four years of existence, Genome Canada—the primary funding and information resource for genomics and proteomics research in Canada—was at a crossroads, progressing towards a new phase in its development. Iridium wanted to establish a mature look for this year’s annual report that would enable the organization to continue receiving funding support from the federal government and institutional partners. At the same time, we were presented with the opportunity to highlight some of the timely research projects that had gained much public attention since they were broadly publicized through coverage by media everywhere. design solution The working title of the annual report could have been something like “Take a closer look”. Instead, Iridium decided to use a simple visual of the magnifi er icon—currently seen in very software interface—embossed on the cover. This visual served a dual purpose: it invited the reader to examine Genome Canada’s activities and, at the same time, symbolizes the role that the organization plays as the principal investigator in genomics and proteomics research. The report is built from a consecutive series of spreads which showcase the accomplishments, vital statistics, research status and educational programs in a straightforward, easy-tocomprehend manner without becoming overly simplistic. |
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National Film Board of Canada 2003/04 Annual Report
design requirements Like most government agencies, the National Film Board works within tight budgetary constraints. Even so, we felt we could produce an annual report that was equal to the National Film Board’s world renowned reputation for creativity in the fi lm and animation industry. design solution We totally revised the look and format of their annual report, transforming what used to be a black-and-white 120-page tumble fi le book into three distinctive documents reunited by a sleeve: a 288-page report of activities; a 288-page display of nfb productions and co-productions; and fi nally a dvd presentation of the organization. Our breakthrough approach was to make common visual bilingual sections so we could present more productions. It’s a highly refi ned design, where the information is carefully organized to effectively give this respected government organization the unmistakable image for creativity it so truly deserves. |
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Collected Wisdom Annual Report
design requirements The publication reports on the progress of the implementation of the Nisga’a Final Agreement, a treaty giving the Nisga’a self government. It reports on aspects of the fi nancial, social and governmental progress within the Nisga’a Treaty. design solution This book looks at the treaty through the eyes of Nisga’a elders, their view of what is important in life to the Nisga’a people, both historically and into the future. The elders asked that we show the natural world, unblemished by human footsteps, as a reminder to us all of what they struggled for in settling the Treaty. Their stories are interspersed with the tripartite measurement of change and growth that has taken place since treaty implementation. |
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TIR Annual Report 2004
design requirements The report was intended to demonstrate the synergy and logic of tir’s company structure. tir continues to invest in r&d, their products are selling successfully in key markets, which provides capital for more r&d. A virtuous circle. design solution The book is divided into two sections. The front section discusses the r&d aspect of the company. The back section discusses the roi. The success in key early adopter markets provides the capital tir requirement to grow their capabilities. |
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Canada Book
design requirements The design brief was to produce a large, impressive book of photographs showcasing Canada. Key Porter had been successful with a previous book of photographs by Malak; however they were looking for an up-to-date replacement. The concept was for a high quality book of photographs showing the enormous scope of the Canadian landscape. It was to be reasonably priced and was aimed at the Canadian market and at the tourist market. Mike Grandmaison was chosen as the photographer because he had photographed the country extensively, and his photographs were subtle yet colour saturated and captured the grandeur of Canada. design solution The square format was chosen to allow for both landscape and portrait shaped photos to be shown quite large as well as to allow impressive double-page spreads. Each section opens with a commentary by Shelagh Rogers. A visual index of photographs meant that the actual pages were not cluttered up with long captions. The text was Cartier, the fi rst truly Canadian typeface, etc., and Voluta was chosen for the display to give the book a handwritten feeling. The jacket was kept very clean and simple focusing on the photograph and the title as a ghosted spot lam. |
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Collection Jules Verne—/ a chasse au météore Books
design requirements To design cover pages for fi ve Jules Verne novels in their original versions, and a biography. An illustration of Jules Verne produced by Isabelle Arsenault was to be part of the biography. design solution The design of the series was created, inspired by Jules Verne’s novels’ cover pages fi rst published by “les Éditions Hetzel”. |
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Diamonds Books
design requirements Constraints-based poem requires layout sensibility of the author, plus “write to fi t” skills with monowidth type. All-cap typography and upper and lower case available monowidth fonts were found wanting: too harsh. design solution The creation of a unicase monowidth font that allows more even colour than the usual monowidth fonts, and avoids their utilitarian connotations. Concrete poetry is awesome. |
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Kindersley Book
design requirements True Energy wanted to give a gift to the town of Kindersley, Saskatchewan, as a thank-you for years of support and welcome in the community. Gary Campbell was commissioned to photograph the drama and rugged tenacity of the Saskatchewan prairies around Kindersley, and Nonfi ction Studios Inc. was asked to capture the same spirit in a coffee table book design that would do justice to the epic photography. design solution The book had to be an art piece, but it also had to embody the authenticity of the community, and represent a classic, no-nonsense prairie aesthetic. It had to be an heirloom without being pretentious. Each page of the book has gps coordinates corresponding to the location where the photograph was taken—a select number of copies of the book were given out with hand-held gps navigators, so that a reader could actually fi nd the places depicted in the book and experience them personally. |
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Le Guide de la Bière Book
design requirements The Beer Guide is a repertoire of more than 400 beers found in Québec. The book has two main sections that would show through the design: a written introduction to tasting and an enumeration of all the rated beers. The graphic design was to include visuals and take into account a two-colour printing process. design solution Canvas cover page, coaster look-alike title, colour choice reminiscent of the dark, the red and pale ales. The Beer Guide design amazes, and makes you smile through its illustrations, icons and stock shots manipulation. |
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Without Fear or Favour Book
design requirements The school wished to celebrate their seventy-fi fth anniversary with a book about their history and achievements. They wished the book to be visual, but not a coffee-table book. It was to be a book that people would actually read but precious enough to be a keepsake. They requested a regular edition design and a collectors’ edition. The collectors’ edition needed to be essentially the same book with upgraded elements. The audience for the book is everyone aged from 6 to 96—present day students and parents as well as alumni, friends of the school and past teachers and staff. Everyone involved in the book committee had sentimental attachment to the content and design of the fi nished product. design solution The sample enclosed is a collectors’ edition which sold for $250. The overall design is a combination of contemporary touches and nostalgic references to classic private boys’ schools. We chose a contemporary serif type (Delicato) for the text which has a friendly, classic appearance with quirky twists. din is used as a contrasting serif for its sturdy, 1930s overtones—(1930 being the school’s opening date). Text pages are kept clean and open so the photos stand out. Simple bands of red were added to keep the page colourful and modern. The slipcase and cover design are also intended to be a combination of contemporary and traditional, incorporating the school colours, their dragon mascot as a belly band and the somewhat “post-modern” treatment of the start of the text on the front cover. |
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Armstrong Promotional Series Brochure
design requirements Attract the attention of creative directors, art directors and designers at leading ad agencies and design studios in major centres throughout North America, as well as attract top-level representation in the United States. design solution The design emphasizes the work of the photographer while satisfying the visual and conceptual appetite of the creative audience. The subtle humour pokes fun at both the profession of photography and those that believe digital technology alone will allow the casual photographer to produce professional results. A minimum of nine brochures will be produced over an 18-month period that will enhance name recognition and further promote the work of this up-and-coming photographer. |
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ELEKTRA Festival Brochure
design solution Electra Festival is one of Montréal’s most popular new media festivals which features live electronic music, experimental multi-media shows and digital content. The event, which took place during the period of May, 2005. The May fl y is a visual representation of early spring, when cosmic energy brings back life on earth after a long Canadian winter. It is a fi tting symbol to celebrate this joyful festival. |
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World Presidents’ Organization Foundation Brochure
design requirements With an audience of more than 4,000 members and potential partners worldwide, our key design challenge was creating a memorable introduction to the World Presidents’ Organization Foundation that had international appeal and would capture the attention and interest of highly sophisticated readers. As a non-profi t, the Foun dation had a tight budget for photography that needed to be leveraged across all components of the launch campaign. By combining motivational narrative, concise messaging and powerful visual metaphors comprised of stock shots and retouched images from the client’s library, our design communicated critical information about the Foundation while connecting with the audience emotionally. design solution The wpo Foundation is a philanthropic initiative founded by the World Presidents’ Organization, a collective of presidents and business leaders from more than 70 countries, including Canada. The Foundation was created to provide support for World Presidents’ Organization members and their philanthropic partners benefi ting local, regional, and global projects. As part of the launch of the Foundation to their membership, the client required an informational handout to be distributed to World Presidents’ Organization members and potential donors at an international membership conference that would create a powerful fi rst impression. |
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Baronet Catalogue The Year of the Monkey Brochure
design requirements Baronet is a high-end furniture manufacturer known for superb craftsmanship and distinctive design. Paprika was mandated to create and produce the Baronet 2005 catalogue. We had to include all Baronet furniture collections, technical specs about every piece of furniture shown and as much information as possible to establish the quality and know-how of the company. This catalogue is prepared for retailers and consumers. design solution Because there were so many things evolving at Baronet at that time, we had this idea to play with the “2005: The Year of the Monkey,” which means changing, evolving and even more! Brian Cronin created the illustration of the cover page following that idea. We mixed on-location pictures and product pictures to present every aspect of every collection. We also decided to create a separate booklet (that was inserted in the catalogue also) to establish the reputation of Baronet as a leader in manufacturing high-end furniture. This booklet is about wood, craftsmanship and how-tos. |
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Hindsight—Susan Detwiler Catalogue
design requirements The challenge was to create a catalogue of this Canadian artist’s work that embraced the aesthetic, almost quirky nature of her show. It had to also reinforce the artist’s discussion of the collision between nature and humans. The artist’s work needed to be reproduced in colour, the budget was small and the edition run was very short. design solution To conceptually drive home (no pun intended!) the idea of nature meets human as illustrated in the artist’s work: sculptural casts of roadkill in rubber pools of blood. Recycled-tire rubber was diecut to create the back cover: one had a fl at edge to sit on a bookshelf, the other was more organic for coffee table display. Rivets and screws bound the book and a hairy emboss emblazoned the metal, car fi nish looking cover. The book was titled Hindsight and was therefore appropriately titled at the back of the book. |
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Kites, Guns & Dreams Catalogue
design requirements Kites, Guns & Dreams was a collection of photography shot over the past 10 years by four Canadian photographers in pre- and post- Taliban Afghanistan. The catalogue accompanied the exhibit as it traveled across Canada. design solution The images were so moving that the main challenge was to create a fl ow and synergy between images that would not presume to preclude any sort of hierarchy or importance to the images. Each photograph has its own story to tell and the pacing and use of black vs. white backgrounds, and sizes allow the reader to become enveloped by the stories contained within. |
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2005 Viewbook: You Should Be Here Catalogue
design requirements Each year ubc produces a viewbook which goes out to high school students all across Canada. This publication is sent to high school students across Canada and in three sections introduces students (and their parents) to life at ubc; to the various faculties and career possibilities; and outlines the admission requirements and funding options. design solution Each yellow square contained the word “Here,” highlighting various reasons why prospective students should be considering ubc. |
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AIX Corporate Identity
design requirements The name of the Restaurant aix was inspired by Aix-en-Provence, a southern French city well-known for its culinary tradition and quality. Aix menu is composed by traditional and reinvented Cuisine Française and can be qualifi ed as: Cuisine du terroir. A special blend of classic dishes and the use of fresh and local products. Paprika was asked to create the new identity as well as stationery, business cards, menus, signage, etc. design solution The logo is a picture of three rocks. We didn’t have much to do as far as retouching goes since the veins of the rocks were almost perfect to spell the name aix. The idea was to communicate long-time culinary tradition. The entire program was presented in a graphically attractive, balanced design. The result is very impactful on outdoor and indoor signage and various applications such as: stationery, coaster, menus, match boxes, etc. |
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Commissaires Corporate Identity
design requirements Paprika was asked to create a comprehensive identity program for Commissaires, a new gallery-boutique located in Montreal. The opening was the opportunity for Commissaires to organize a vip party and launch the fi rst exhibit: “Quelques designers des Pays-Bas” meaning “Some designers of Netherlands.” Paprika created the identity of Commissaires, stationery, a poster to promote the exhibit, an invitation for the opening party, signage, indoor posters, fl yers, etc. design solution Because of the nature of this gallery-boutique, there will be a new exhibit to promote every three months, we had to be cost-effective about every piece we created. The whole program is silk-screened or laser printed in black only on kraft paper, shopping bags, etc. We selected some “icons” to symbolize Netherlands, such as wooden shoes with text (sign makers), etc. |
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Dose Corporate Identity
design solution A free, daily paper, more similar in content to a magazine, was to launch in April 2005, catering to a younger readership (age 18–34) with similar interest in gossip and current events. The challenge was to not only create a name for the company, but a logo and a brand built from the name. A list of names quickly reduced to a list of fi ve, then settled upon Dose—playing off the idea of “daily dose.” Dose offers both intellectual and pop-culture content presented in terms of manageable content size, with sporadic bits of facts and other trivia. The logo was a natural: the capital D fl ipped horizontally combines to create a small capsule. The brand is direct, simple and hopefully just as painless. |
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Poker Cattle Co. Corporate Identity
design requirements Karo was asked to design a corporate brand identity for a small historic ranch located in Southern Alberta that was transitioning into the new “organic, grass-fed” meat-producing market. The design had to relay classic western themes without devolving into cliché, and also appeal to the specialty meat consumer. design solution Karo created a simple, 2-colour look that effectively updated a vintage grocery store look. The logo also subtly referenced a red “First Place” ribbon from country fairs. The wordmark incorporated modern and retro hand-drawn typography. The logo also featured an antique campfi re poker that had been found in an old fi repit when the owners were redeveloping the ranch. |
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The Holiday Planner Editorial/Magazine
design requirements The Coast is Halifax’s alternative news weekly. The covers are bold, expressive and convey a weekly portrait of the city’s alternative journalism. The concept for the annual Holiday Planner cover was excess, but it was important to handle it in a sensitive way. design solution The cross stitch sampler, complete with Advil, shopping carts and martinis is a visually arresting cover that weaves together traditions of holiday excess. By using a hand worked piece of craft (only the headlines and fl ag were industrially stitched), the heart of the message remains honest. |
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Baronet Silver 2005–2006 Environmental
design requirements Paprika was asked to create the identity and a comprehensive branding program for this new sub-brand of Baronet called Baronet Silver. This is about reuniting the most exquisite and luxurious collections of the Baronet production under a “silver brand.” Paprika was in charge of the environmental design of the second Baronet Silver Showroom held in North Carolina (usa) in 2005. design solution We focused on building the notoriety of the brand. We created a series of illustrations and photographic “collage” and exploited a “bullet screen” reminding of the logo “Baronet Silver.” Everything was reproduced in black and white and silver only. The result was highly sophisticated, contemporary and elegant at the same time. |
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Baronet Silver Invitation
design requirements Paprika was asked to create the identity and a comprehensive branding program for this new sub-brand of Baronet called Baronet Silver. This is about reuniting the most exquisite and luxurious collections of the Baronet production under a “silver brand.” Paprika created an invitation to attend the opening of this fi rst Baronet Silver Showroom held in North Carolina (usa) in 2004. The concept had to be very strong knowing that all of Baronet’s major clients would be invited to numerous showrooms during this 10-day furniture international market. design solution We wanted to create an object more than just a regular invitation card. We came up with this idea of a series of six coasters as a teaser of what they would see by visiting the new showroom. In fact, we created a huge “tapisserie” with hundreds of coasters that was installed at the entrance of the showroom. Again, everything was branded! |
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Oyster Party and Trade Show Invitation
design requirements Cascades is a leader in the production of packaging products—boxboard, cartonboard—fi ne specialty papers and tissue papers. Each year they organize a trade show and their traditional oyster party. The requirement was to design an invitation for this event focusing on oysters. design solution After looking at all the invitations done in the past 10 years, we realized that all the designers just use fi ne papers, nobody tried to include industrial products of Cascades in their invitation. So we came up with this idea of a fresh oysters package like the one we can buy in a grocery store. The package uses many of Cascades’ products: foam tray, shrink fi lm, labels. The package contains a folded poster. On the back we created a collage of eclectic images related to oysters: vintage labels, scientifi c plates, menus, pearls, lemons and Tabasco, etc. |
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AIX logo
design requirements The name of the restaurant aix was inspired by Aix-en-Provence, a southern French city well-known for its culinary tradition and quality. Aix menu is composed by traditional and reinvented Cuisine Française and can be qualifi ed as: Cuisine du terroir. A special blend of classic dishes and the use of fresh and local products. Paprika was asked to create the new identity. design solution The logo is a picture of three rocks. We didn’t have much to do as for retouching goes since the veins… of the rocks were almost perfect to spell the name aix. We wanted to suggest the idea of long-time tradition. |
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GDC @ 50 Logo
design requirements The upcoming 50th anniversary of the founding of the gdc required a simple branding icon that would work with an unknown number and variety of applications. design solution The zero in fi fty made out of a stylized maple leaf dingbat from a font created by one of the founding fathers of Canadian design seemed appropriate. Five decades of creating the look of Canada. |
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Paul Wu + Associates Chartered Accountants Logo
design requirements Paul Wu + Associates is a respected accounting fi rm focusing on fi nancial management and solution-oriented results. What sets this fi rm apart from the typical multinational accounting establishments is their unique ability to offer a multitude of specialized services with an emphasis towards personal attention and long-term stability. A visual identity to effectively relate these concepts in a modern, approachable manner was required for a variety of collateral (business cards, stationery, and internal forms). design solution The overall identity system invites a grounded approach to fi nancial planning while maintaining high standards of professionalism. The logo refl ects his thoughtful personality as a creative accountant using a percentage sign to symbolize vision and balanced thinking, punctuated with the confi dential smile of customer satisfaction. Jagged edges and the foil stamped logo on the business card take cues from his adding machine tape printout. A clean layout conveys order and assurance in the mind of the recipient, resulting in a system that has been hailed as revolutionary in the accounting profession. |
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Fishing Fly Stamps and Products
design requirements The design of four Canadian postage stamps needed to feature famous fi shing fl ies used in Canada; appeal to the public, stamp collectors and fl y tiers; be visually engaging at a glance; use relevant, Canadian imagery; employ solid research; present the postage rate, country and fl y name. The brief included the design of collectible products: souvenir sheet (4 stamps, gummed perforated); a retail booklet (8 stamps, pressure sensitive, with unique die-cut); the offi cial First Day Cover; a Day of Issue cancellation. design solution These stamps combine the artistry of tying fi shing fl ies with a celebration of Canadian trout streams and salmon rivers. Four detailed fl ies appear against painterly scenes depicting various Canadian seasons and locations. The stamps’ romantic visual approach captures a frozen moment in a nostalgic scenario. The selected fl ies are mainstays of Canadian angling. Fly tiers from across Canada were commissioned to tie these intricate patterns. Collectibles present layers of information—the prey; trout and salmon; water; fl y tying tools; ingredients; and histories. Serif type, aged paper, painterly textures and photography create precious keepsakes that refl ect tradition. |
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Stay (End titles)
design requirements End title sequence and end-crawl of a fi lm by Oscar-nominated director, Marc Forster (Monster Ball, Find Never Landing). The entire movie is a psychedelic journey of the principal characters, an expansion from a moment of confusion and refl ection of his life right after a serious car accident. design solution This end title sequence, in a manner of a short fi lm is a collective composition of Polaroid pictures, 8mm, 16mm and vhs fi lm footage. It is a visual interpretation of his journey into a tranquil afterlife when he came to the realization of total truth. |
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Artisan Roasted Coffee Packaging
design solution The design system answers both functional and brand identity objectives by expressing the Piccolo family’s engaging history and dedication to fi ne coffee. With 16 coffee origins in the initial run, the design system had to be affordable and modular. The 1/2 and 1 pound bags carry the common Caffè Artigiano story and brewing instructions, with each origin represented with a unique label. The labels emphasize the “craftsman” quality of the brand, with tasting notes and a rating scale to guide consumers through the many choices. And each label features an archival photo from the Piccolo family album, with a witty and colourful caption that gets to the heart of the family’s personality. What Subplot was able to do was to bring out the personality and character of the Piccolo family. It brought a dimension out that the consumers love, and really helped to emphasize the personal passion for great coffee. |
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Mantras for
Madmen Packaging
design requirements Harry Manx is an established Canadian musician who lives on Saltspring Island in the Georgia Strait and tours internationally. He asked karo to create a paper digipak that refl ected his East/West musical infl uences and was true to his roots and blues philosophy. design solution karo’s design can be summed up as “East meets West in a hopeful, spiritual and slightly mad blend.” There is a quirky, Jules Verne-esque illustration of a fl ying ship that captures the optimism and humour of the album. |
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Dérapage 5 poster
design requirements Dérapage is an annual non-narrative fi lm festival (mainly digital) taking place in Montréal. It is a small event running on a very low budget; the main challenge was to announce the fi nal screening by integrating various promotional components in only one piece, in order to reduce production costs. design solution Therefore, one poster contains four different fl yers, the program of the screening and a smaller poster, easier to stick on small outdoor surfaces, while not compromising the visual impact of the entire piece. |
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Fiber—H2 Oh Oh poster
design requirements Every Fiber includes at least one spread that was specifi cally designed to be a poster. “H2 Oh Oh” was the fi rst Fiber that shouldered a social issue, that of the importance of fresh water. So we wanted to make a splash, going with the largest Fiber yet, skipping the usual fold in the 36- by 24-inch printed sheet and making each page its own poster. It needed to be dramatic enough to appeal to a design-conscious audience, including creative directors, designers, corporate communications specialists, printers and print production specifi ers. design solution The black and white printing of the main image allows the social issue to be starkly highlighted. The outcome is a big, powerful piece with substantial impact. We ended up with a piece that created a buzz throughout the design and printing industries, creating awareness about an important environmental and social issue while showcasing the Fiber partners, a trio of companies that include a creative shop, a paper manufacturer and a printer. |
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Peace Not War Poster
design requirements I was invited to design a poster for the “Lest We Forget: Canadian Designers on War” Exhibition. The poster was to refl ect my feelings as a Canadian, on the subjects of war, anti-war and peace. design solution Create a poster for the “Lest We Forget: Canadian Designers on War” show that expressed my feelings on the subject of war, anti-war and peace. The curator asked for thought provoking, inspiring, and powerful works. |
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“Quelques Designers des Pays-Bas” Poster
design requirements Paprika was mandated to create a poster for Commissaires, a new gallery-boutique located in Montreal. The opening was the opportunity for Commissaires to organize a vip party and launch the fi rst exhibit: “Quelques designers des Pays-Bas” meaning “Some designers of Netherlands.” Paprika created a big size poster to promote the exhibit and that would be used also as an invitation to attend the opening of the exhibit. design solution Because of the nature of this gallery-boutique, there will be a new exhibit to promote every three months, we had to be cost-effective about how every piece we created. It was fun to use a picture of one of the most amazing pieces exhibited in this gallery-boutique. We decided to fi ll the missing part of the chair with text. The poster was silk-screened in black on natural white paper. |
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Amen-Epoxy Brochure
design requirements epoxy, one of Montréal and Canada’s most celebrated design agencies, with 13 years of award winning history and a gigantic portfolio, merged with the next-Gen Advertising Agency—amen cre´ation to form a solid new partnership and business model. This self-promo brochure with a mosaic of landmark projects on the front cover, plus large oversized visuals and absence of lengthy text, refl ects the emerging philosophy of the two agencies as one. |
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Ho-ho-ho Self Promotion
design requirements Our annual Christmas card seeks to entertain as well as push our creative boundaries. design solution An emoticon Santa conveyed appropriate seasonal cheer given the huge amount of email spam that people receive on a daily basis. |
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Sticky Self Promotion
design solution This promotion asked the question, “Are your marketing materials sticky enough?”, and included a literally sticky brochure that folded out into a sheet of perforated, lickable stamps, showcasing selections of Demo Graphic’s vast archive of illustrative and graphic images. |
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Arts Club Theatre Company Season Subscription Campaign
Each year the Arts Club Theatre Company requires a season subscription campaign with applications such as brochures, advertising, direct mail, posters and outdoor. The message focus is entertainment—that the Arts Club is a fun, unique, and affordable entertainment experience. The style is bold, vibrant and must appeal to a very wide audience. Both long time patrons and new acquisitions must be targeted. |
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Jordan Lifestyle Website www.nike.com/jumpman23/features/lifestyle/
design requirements The Lifestyle Campaign launched the inaugural Lifestyle collection for Brand Jordan. The design requirements needed to reinforce the Brand’s Athletic Luxury positioning, and refl ect the style of Lifestyle apparel, as the only Lifestyle brand grounded in sport and evolved from Micheal Jordan’s roots. The Jordan Lifestyle Collection is the symbol of working hard and living well. It represents grace and style for the athletic man while offering the best in innovative materials and styling. It is premium athletic luxury, and the site conveyed this through its unique design that showcased the product. design solution The Lifestyle Collection branding is reinforced in an elegant entry page anchored by the Print campaign imagery. Full screen video immerses users on a journey with Team Jordan athletes. Athletes Camelo Anthony, Quentin Richardson, and Terrell Owens make their pilgrimage back to Micheal Jordan’s Brooklyn childhood home, where the roots of basketball and the Lifestyle Collection were born. Common’s amazing track “Be,” shown in full screen video, challenges us to learn the Jordan Way of Life by being authentic, never compromising, earning excellence and aspiring to greatness. The Collection is featured prominently, in a beautifully presented product section. |
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Jordan Summer Hoops Website www.nike.com/jumpman23/features/summer/
design requirements Brand Jordan’s Summer Hoops campaign required Blast Radius to showcase the impromptu nature of basketball in the Summer, while communicating the theme “Get to Work”—Jordan’s take on summer as a time to have fun while you improve your game. The design, content and creative approach needed to set a new tone for Jumpman23.com, with a focus on refl ecting personal expression and freedom of playing ball in the summer. The Product Story for Jordan’s summer footwear product—the Work’m shoe—needed to showcase specifi c features designed for summer use, with colorways representing west, mid and east coast usa regions. design solution The design solution used sound, motion graphics, video and inventive use of the print campaign’s artwork to shape evocative themed fl ash environments. Three site ‘environments’ were designed around the regional colorways of the Work’m shoe, refl ecting west, mid and east coast fl avours of summer ball. Each environment corresponded to balling culture in the park, gym or street. Content features represented hoops culture in each region: Latin Hoops—a video tour of New York City’s Latino hoops culture; Bibby’s Summer showcased Mike Bibby’s take on ball in the Summer; while Sneakerhead Summer talks about shoe collecting and balling in the summer. |
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Made in Montreal Website www.madeinmtl.com
design requirements The original idea was to be able to fi t in one screen many different modules and relate them to each other within a possible navigation. On the other hand, it had to somewhat refl ect emotionally how we felt about Montreal, in its colors, the presence of the sky and the different details that make it what it is: a city of small particularities rather than a city of landmarks. design solution Madeinmtl.com is both an environment as well as an exploration tool. Its user navigation seamlessly exhibits multiple windows where users select, search and view urban itineraries in an organic environment that refl ects not only the essence of the city but also that of its producers and collaborators. By using images, sound and video to instantly recreate the ambience, the experience gives an accurate impression of actually being there. All these vignettes help to capture the city’s character, which causes those who make Montreal their home to fall in love with it and intrigues those who come to visit. In a word, it’s an example of a true multimedia design process and application. |
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SamataMason website www.samatamason.com
design requirements Produce a site to demonstrate SamataMason’s broad capabilities, philosophy and scope. design solution We do good work for good people. We can do it for you. |
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Shoot Studio website
design requirements To develop a website that allowed photographers to showcase their portfolio from a distance. The site needed to permit the quick and dynamic assembly of photos for specifi c client presentation. The site also needed to allow consumers to select photos and form a lightbox that could be used at a later time or be sent to others for viewing. design solution Flash xml and php allowed for sleek design and the processing of over 5000 images. |