Portfolio reviews for Professional and Licentiate Membership categories are generally done quarterly in each Chapter. Reviews are handled anonymously and confidentially by a rotating team of standards officers, made up of professional members of the Chapter.
Commercially printed work is accepted, and Web and new media designers may submit electronic media and web URLs. Do not mount brochures or information pieces.
It is recommended that you submit 7-10 pieces, so that reviewers can see the variety and depth of your work. Be sure your material is presented with attention to detail, as professional presentation is a judging criteria.
Portfolio pieces are judged on five main areas:
strategy,
typography,
use of imagery,
implementation
and presentation;
and must achieve an average score in each area. If a portfolio does not receive an average score, the applicant is contacted by the GDC membership chair discusses how to improve the portfolio. Applicants are able to re-submit for a future review. The chair is the only person who knows the identity of the applicant in this process.
Strategy
Appropriateness of concept, meets objectives: client’s & audiences needs, perceived goals and objectives, desired outcome; skill ability to define the concept and objectives.
Typography
appropriateness font, weight, size, emotion; skill hierarchy, readability and legibility, interpretation; craftsmanship kerning, leading, use of grid, etc.
Use of imagery
appropriateness supports the concept, choice of illustration, photography or typographic approach; skill placement, colour, size, technical ability; craftsmanship high level of execution.
Implementation
appropriateness size, format, paper, inks, varnishes, die-cuts, embossing, bindery, etc; skill marriage of materials to concept; craftsmanship spelling, layout, format, print quality
Presentation
appropriateness materials used, labeling; skill, diversity of work, etc; craftsmanship, cleanliness of presentation.
More tips on portfolio preparation coming soon!
- To become a Certified professional member of the GDC applicants are required to submit a membership form and resume as well as undergo a confidential portfolio review.
- Done reading and ready to join?
- Become a Certified professional member of the GDC.
- If you apply for Professional membership, how will your portfolio be evaluated?
