Excerpt from article by Scott Simpson, Vancouver Sun:

In an email, Catherine Winckler, partner and creative director of Switch United said: "Consider a world where before you get surgery, you put out your x-ray on the Web and ask for opinions from doctors around the world, choosing the low bidder or the one that seems to plot out the 'winning' surgical protocol. Or you want to build a house, so you put out a bit of a description and then pick the house plan that has been done without fee, before you decide to go ahead.  Or the legal case, where you write about your problem, and then wait for all the lawyers to give their opinion on the case; in fact, solve the argument, and then pick the one you like.  Would we ever expect or accept our lawyers, doctors, and architects to operate in this way?  And yet we expect that of the professionals who design our products and services. 

"Toss out a proposal, cast the net across the continents and get 600 little designers all working for free, pick the one you like and wow -- $300 buys you 187 different designs. Meaning 186 designers didn't feed their kids that day."

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Graphic designers blast web startup, British Columbia Innovation Council
Read this second article by Scott Simpson, Vancouver Sun (scroll down)