Check out how Sustainability Committee member Jennifer Nichols has “changed” the creative brief so you can include sustainability principles in your work.
How do you avoid draining your creative mojo on citing landfill waste stats in exchange for approval to use premium paper the day before your print deadline? Take the pressure off – talk to your client and suppliers and internal team tout de suite.
"In this era of sustainable design, I don’t think we make ethical choices around methods, while making the client happy and make a living by isolating sustainability measures in a separate step. I think designers are integrating sustainability with every stage of the process. Some do this intuitively. If you are like me and like to settle unknowns before production looms, read on about how to plan ahead and get agreement upfront."