Case Study Review Criteria

If you apply for CGD certification, how will your work be evaluated?
If you apply for CGD certification, how will your work be evaluated?

Case study reviews for CGD certification are generally done quarterly in each Chapter. Reviews are handled anonymously and confidentially by a rotating team of standards officers, made up of members who are CGD certified in each Chapter.

It is required that you submit seven pieces, so that reviewers can see the variety and depth of your work. Be sure your material is presented with attention to detail, as professional presentation is a judging criteria.

Note that only work which has been commercially prepared, with the constraints which that implies, are suitable for submissions. Web site/multimedia samples should include the internet address and colour printouts of screen grabs.

Portfolio pieces are judged on five main areas: strategy, typography, use of imagery, implementation, and presentation; and must achieve an passing score in each area. If a portfolio does not receive a passing score, the applicant is contacted by the GDC membership chair who discusses how to improve the work or application. Applicants are able to re-submit for a future review. The chair is the only person who knows the identity of the applicant in this process.

Strategy
Appropriateness of concept: meets objectives, client’s & audience's needs, perceived goals and objectives, and desired outcome; skill ability to define the concept and objectives.

Typography
Appropriateness font: weight, size, emotion; skill hierarchy: readability and legibility, interpretation; craftsmanship: kerning, leading, use of grid, etc.

Use of imagery
Appropriateness: supports the concept; choice of illustration, photography or typographic approach; skill: placement, colour, size, technical ability; craftsmanship: high level of execution.

Implementation
Appropriateness: size, format, paper, inks, varnishes, die-cuts, embossing, bindery, etc; skill: marriage of materials to concept; craftsmanship: spelling, layout, format, print quality. Web submissions are judged on intuitiveness of navigation, speed of downloading, use of animation and effects, hierarchy, etc.

Presentation
Appropriateness: materials used, labeling;  skill: diversity of work, etc; craftsmanship: cleanliness of presentation; readability of writing and language used, etc.

Most chapters provide portfolio preparation sessions or you may contact the Chapter Membership Chair for a consultation prior to submission.

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