The business case for advancing the GDC.

Business Case is a business speaker series that connects new and experienced designers with various industry professionals. Attendees get to observe and participate with peers and the profession. Events feature a key speaker who presents a specific topic, followed by Q+A.

The business case for advancing the GDC.

An inside look at the strategic process for how the organization evolved its positioning, service offering, and brand.

If design solves problems and aims to understand the user, then an organization representing design communications must show a comprehension of the professional landscape and its members. What has driven the need to evolve the Society? What strategies were used to attain this? What does the next era of the organization look like? The presentation will speak to this and more.


Dennis Boyle

Director, Boyle Design Corp.
VP Communications, GDC

Dennis Boyle is an award-winning creative director and designer. Specializing in strategic development, identity creation, brand activation, and the designing of compelling visual systems, he is an executive-level thinker and partner to his clients.



Tue, June 29, 2021
3:00 PM – 4:00 PM EDT