Problem/Need

To design and develop the new look for their latest recording. This included album artwork and a completely redesigned website.

Strategy/Methodology

Working with Digging Roots and the management team, we developed a concept and direction for the look and feel of their website and their album. Digging Roots wanted their album to have a luxurious feel and yet be eco friendly. We used EcoSleeves for their packaging, an environmentally friendly alternative to plastic jewel cases and promoted their album heavily on iTunes and Social Media. We also included a 12 panel poster that was included as a gift to those who purchased the album.

Results/Impact

With a coordinated launch of their album release and website, along with an 8 month long "For the Light" concert tour, radio and television interviews, record sales and site visitation increased exponentially.

Client

Digging Roots

Acknowledgements

Raven Kanatakta and ShoShona Kish (Digging Roots), Sugar Bush Music, Derek Andrews, Nicol Rochefort, Joanne Setterington.