Problem/Need

I've had the pleasure of working with Hansen Distillery since their inception. Owners Kris and Shayna have one goal: make the best damn spirits in Alberta (and beyond).

Strategy/Methodology

With the goal of creating Alberta's best damn spirits in mind, Hansen had gone and done it again. In the summer of 2017 Hansen released three new specialty rye spirits – Ring of Fire, Red Cask 47 and Cherry Rye.

Client

Hansen Distillery

Project Role(s)

Creative Director
Art Director
Designer
Date Completed: 
June, 2017
Solution / Contribution: 
I worked closely with the Hansen clan to create a cohesive identity that extends from clothing to menus to bottles and beyond. These three new bottles are an extension of that unique identity that we've developed together.