Problem/Need

Re-design the complete product line literature of a major short-line equipment manufacturer, to be distributed to dealers across the world and translated to multiple languages

Strategy/Methodology

Clean design focused on large photos, concise information

Client

Schulte Industries Ltd

Project Role(s)

Designer
Illustrator
Production
Typographer
Date Completed: 
2017
Solution / Contribution: 
Target market is of the blue collar nature, so bold, clean crisp design, large product photos, carbon fiber graphic shows strength & durability, solid colour selections, bold legible fonts