Shaping Canada’s Future by Design

1996 Report on the state of Canada's design sector by the National Design Alliance

The National Design Alliance (NDA) was a cross-Canada consortium of design promotion organizations and national design professional associations for the industrial design, interior design, landscape architecture, graphic design and fashion design sub-sectors, in total representing 11 design sector organizations and approximately 5,000 individual members of the design disciplines who are members of their national professional associations. Membership in the design promotion organizations also includes business users of design services and suppliers to the design sector.

The term “design promotion organizations” denotes the primary activity of these multidisciplinary bodies; design professional associations are also active in promoting the services of their respective design disciplines.

A voluntary organization, the NDA’s mission was:

  • to strengthen Canada’s design sector and its related infrastructure, including design organizations, their programs and linkages;
  • to encourage the effective use of design by Canadian business and the public sector;
  • to increase the Canadian design sector’s visibility at home and in world markets and the reputation of Canadian-designed products and services;
  • to raise awareness and understanding of the design sector and its contribution to economic, social and cultural development.

NDA member organizations included:
Association of Canadian Industrial Designers
Canadian Society of Landscape Architects
Design British Columbia
Design in Business Nova Scotia
Design Exchange
Designlink (formerly the Design Division — Canadian Apparel Federation)
Society of Graphic Designers of Canada
Group for Design in Business
Institute of Design Montréal
Interior Designers of Canada
Liaison Design
Forum Design Montréal

The NDA’s member organizations are active in the areas of design promotion and advocacy, trade development, the provision of services to the design sector and to business, applied design research, and professional development of the design disciplines.

Full Report (English) scfbd-main-report-eng.pdf
Full Report (French) scfbd-main-report-fr.pdf
Summary Report (English) scfbd-summary-eng.pdf
Summary Report (French) scfbd-summary-fr.pdf


Sponsored by:
Human Resources Development Canada

Prepared by:
Price Waterhouse

National Supporting Partners