Cheryl is a seasoned pro, with over 35 years in the design industry. A graduate of the prestigious Visual Communications program at the Alberta College of Art and Design, Cheryl is a knowledgeable, talented designer. She started shortcreative, in 1994, with a vision of designing to a higher standard. Today shortcreative is a thriving, full service design studio offering a full range of services from identity and brand management, to print design, advertising, photography and web development. Shortcreative’s clients come from a variety of sectors: retail, wholesale, service companies, arts organizations, private schools and real estate sales and development. Although Cheryl’s personal focus is package design, as a partner at shortcreative, she wears many hats: creative director, designer, writer, editor, illustrator, client liaison and perfectionist. She held the positions of Vice President and Portfolio Chair of the Vancouver Island GDC chapter for several years, where she helped to define and recognize good design standards for the Island design community.